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Use Azuki, BEANZ, or Cheers UP as your profile picture or banner to unlock exclusive benefits on bilibili international.

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1. Leading video community in China

Endearingly dubbed as "B site" by its users, bilibili represents an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China.

According to Research, over 86% of bilibili users are under the age of 35. As of third quarter 2022, bilibili's average monthly active users (MAUs) reached 330 million.

2. Attract a cohort of trend setters

Centered around users, Uploaders, and content, bilibili has built an online ecosystem that continuously produces high-quality content.

China's best professional content creators gather on bilibili to create videos across thousands of categories and interest groups, including Lifestyle, Games, Fashion, Tech & Knowledge, and Music.

A unique cohort in China's internet landscape, they are the trend setters of China's pop culture.

How to download bilibili app?

For Apple iOS users: Log in with Apple ID from the following regions to download: the United States, Japan, Malaysia, the United Kingdom, Canada, Singapore, Australia, Hong Kong, Macao, and Taiwan.
For Android users: Simply download through Google Play.

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